On June 5, Ethereum blockchain game developer Illuvium announced a partnership with video game and consumer goods retailer GameStop to launch a collection of 20,000 non-fungible tokens (NFTs). starting June 12.
According to the developers, NFT “Illuvial” is “dynamic collectible art that depicts a specific avatar of an Illuvial with a distinct expression.Each Illuvitar carries a power rating, determined by its strength. Its rarity, helps you climb the leaderboard.”
Each “GameStop x Illuvitar D1SK NFT” will contain a unique GameStop-branded “Illuvital”, which the developers say has “108 potential combinations based on six different Illuvials, three emotes, three stages background and two endings”. D1SK contains random Illuvitars and accessories and can be traded on the Illuvi decentralized exchange. Additionally, NFT holders will gain early access to the Illuvium Creature Collector Games, Illuvium Overworld and Illuvium Arena, among other benefits.
Cointelegraph reported in February 2022 that GameStop has chosen Ethereum’s layer 2 scaling solution Immutable X to power its NFT marketplace. However, in August 2022, GameStop NFT’s daily fee revenue was reported to have dropped to just $4,000 due to the ongoing crypto bear market.
The numbers represent a significant drop from the project’s first full day of operation on July 13, 2022, with NFT sales of $1.98 million, or about $44,500. fee. At the time of writing, the NFT collection with the highest trading volume on GameStop NFT is Buck Season II, with $109,213 worth of digital collectibles traded over the past 30 days.
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