For World Oceans Day, this internet-famous sneaker brand recreated their best-selling sneakers – 4ocean which is well known for recycling materials and using them to make all kinds of apparel and the entire team of Cariuma, the Brazil-Based sustainable footwear brand decided to storm the World with a rebranded design of best-selling footwear on the occasion of the World Oceans day. The World Oceans day was yesterday which was June 8th, 2022. The Cariuma teamed up with 4oceans and made the new redesigned sneakers in order to minimize the level of waste products and maximize the quality and user’s comfort and also to recreate well fitted footwear.
According to people.com, the new improvement started with the mission to put a permanent stop to the ocean plastic pollution through their extensive cleaning up efforts. Through their effort they have helped to ease the ocean plastic disaster. Research shows that at least 14 million tons of plastic end up in the ocean every year which is why Cariuma teamed up with 4ocean to produce this particular sneakers. The new sneakers has the same features as the previous ones. Just that for this footwear instead of the typical organic cotton materials used for some other footwear, these sneakers have a heavy-duty fabric manufactured from post-consumer plastic, which is embroidered with the 4ocean logo on the side. They improvised the plastic and at the same time they reduce the ocean plastic pollution.
Effects of Ocean plastic pollution on human and animals
Plastic pollution can cause variety of health effects, including inflammation, genotoxicity, oxidative stress, apoptosis, and necrosis, all of which have been linked to a variety of negative health outcomes, such as cancer and cardiovascular disease and more. Also, hundreds of species that live in the ocean have been ingested, suffocated, or entangled because of the ocean plastic pollution. Some of them mostly mistake plastic debris for food, and the majority of them starve to death as their bellies end up been filled with plastic. Microplastics can enter the human body through direct ingestion or inhalation
It means that with every purchase the company is able to clear a particular amount of plastic and marine debris from oceans, rivers, and coastlines. The world expects more innovations and improvising of materials that do not just beautify the body of the people but the ones that benefit the environment and the general health condition of the environment at large.
Photo credit: Cariuma